christina m.

Services

Throughout the process, we will dive deep into your story & discover what makes your audience tick. I will then translate these discoveries into a genuine, compelling brand that connects with your people & a website that will get you noticed.

brand design

an identity built with you and your customers in mind.
You've spent so much time and effort making your business a reality. You have an amazing product or service that your customers are going to love! But wait – you need a brand, something beautiful and genuine to help your business prosper in a sea of other businesses – but what the heck is even in a brand? Thankfully, that's where I come in! I will work with you to create a brand that engages your audience and convert them to your customers. Shall we?
Estimated Timeframe: 3-6 weeks
Investment: available upon request
* Broken down into 2 payments
Let's build your brand!
deliverables
The branding package aims to give your business a strong foundation with a personalized brand identity. Deliverables may change depending on your needs.
  • Branding consultation / kick-off meeting
  • Market research
  • Mood board
  • Primary logo, Secondary logo, 1-2 marks, pattern
  • Multi-page PDF brand guide – this will let you know how to use your brand in the wild (ie. colours, fonts, tone of voice, photography etc)
  • Selection of 2 collateral items (such as: business card, postcard, letterhead,  something specific to fit your needs, etc) *Additional collateral extra
  • Social media graphics and photo curation for Facebook, Twitter, and Instagram
Estimated Timeframe: 4-6 weeks
Investment begins at:  $2,200
* Broken down into 2 payments
Let's build your brand!

web design

a personalized website to reflect your unique brand.
Your website is such a big part of your brand's presence, and should be of the same high quality as that of your product or services! Depending on your needs, I will be using the Squarespace or Webflow (if your website is more complicated) platform to help you tell your story and create a connection with your audience. With my past UX (user experience) professional experience, I will ensure that your website is easy-to-use for all users, accessible, responsive, SEO optimized, and has appropriate call-to-actions to ensure that your business thrives.
deliverables
The web package aims to give your business an excellent launch pad to start promoting and selling your services through a modern, responsive website, using your already created brand identity. Deliverables may change depending on your needs.
  • Depending on your needs, I offer three tiers of website packages.

basic

Perfect for small businesses, brick & mortar stores, bloggers, photographers or wedding/engagement sites.
  • website consultation / kick-off meeting
  • wireframes & mockups
  • web design via Squarespace (up to 5 pages)
  • extensive market research
  • SEO optimization
  • domain name setup
  • copy-editing (you provide the text)
  • blog set-up (if applicable)
  • social media configuration
  • coming soon page
  • Google Analytics set-up
  • royalty-free photo curation (if needed)
  • 1 level of refinement
  • 2 weeks of post-launch support
Estimated Timeframe: 3-4 weeks
Investment: available upon request
* Broken down into 2 payments

classic

Ideal for restaurants, service providers such as consultants, personal trainers, fitness studios etc.
  • all items from the basic web package, plus:
  • web design via Squarespace (up to 10 pages)
  • menu / booking calendar / events calendar
  • Custom HTML / CSS
  • 2 levels of refinement
  • Multi-page PDF style guide: instructions for best practices for web, patterns, curated photo gallery, general info on how to navigate your site's backend
Estimated Timeframe: 4-6 weeks
Investment: available upon request
* Broken down into 2 payments

deluxe

The perfect fit for retail and online stores.
  • all items from the basic and classic web package, plus:
  • e-commerce website using Squarespace or Shopify (up to 10 pages)
  • e-commerce products (up to 10 products)
  • 3 levels of refinement
  • 1 month of post-launch support
  • Multi-page PDF style guide: instructions for best practices for web, patterns, curated photo gallery
  • Video walk-through of the backend of your website: instructions on how to add/edit products, shipping etc.
Estimated Timeframe: 6-8 weeks
Investment: available upon request
* Broken down into 2 payments

brand + web design

the full deal.
Do you have all the business-y stuff done, but you need a brand AND a website to go along with it? Well, good news! I have a deluxe package that combines all items in the previous two packages that cover ALL of your needs (psst! at a discounted price). I will work with you to ensure that you are happy every step of the way so that once we are finished, you can be incredibly proud to show off to all your friends / family / customers your amazing new (or refurbished) business!
deliverables
The branding + web package includes everything from the first two sections. This package is great for new businesses that want it all! Deliverables may change depending on your needs.
  • All items in the branding package*
  • All items in the web package*
  • *This option includes both packages at a discounted rate
Estimated Timeframe: 8-12 weeks
Investment begins at: $4,500 - $7,000
* Broken down into 2 payments
Let's build your brand!
Estimated Timeframe: 6-10 weeks
Investment: available upon request
* Broken down into 2 payments
Let's build it all!

web / UX consulting

get that spark back to your website.
Do you already have a brand and a website? Maybe you aren't getting as many conversions (ie sales or views) as you would like. You're putting in the work – putting yourself out there through word-of-mouth, social media, paid advertising, etc. but nothing seems to be really making a difference. Luckily for you, there's likely a solution! With this package, I will use my UX (user experience) experience and take a few hours to dissect your website. I will provide suggestions on how to fix certain problems that I see and give advice on how to improve your users' experience in order for you to see more leads!
Estimated Timeframe: 1-2 weeks
Investment: available upon request
* Broken down into 2 payments
Let me take a look!
deliverables
The consulting package aims to provide you with feedback and advice on how to improve your existing website.
Deliverables may change depending on your needs.
  • A personalized PDF providing polite suggestions and tips on how to improve your site
  • A one-hour 1 on 1 (phone call or in-person) to go over my suggestions
Estimated Timeframe: 1-2 weeks
Investment: $500
* Broken down into 3 payments
Let me take a look!

The Process – A summary

1. Inquire

First things first. If you like what you see here, please contact me so we can get started (yayy!!)

2. Discover

You and I will have a ~one hour one-on-one sit down (or phone call) to discuss all aspects of your business & I may even give you some homework (don't worry, it'll be easy!)

3. Concepts

With each presentation I’ll provide context and explanation for the choices I’ve made and how what we’re making supports our bigger goal of catering to your brand’s audience.

4. Refine

You and I will work together to refine and edit your chosen concept. I love feedback!

5. Deliver

Once you have approved the designs, I will prepare your final deliverables, whether it be handing off files, launching your site, or both!

6. Celebrate!

Pop that champagne with your loved ones before all your new customers start rolling in!