Treehouse Medical

Software for providers in the Maternal Health space.
www.treehousemedical.com

Banner image showing brochure design, mobile landing screen and business card designs

Deliverables

Branding, Web Design, UI/UX

Sector

Healthcare

Year

2019-2020

Project Description

Back in early 2019, a new start-up called Treehouse Medical asked me to help them create a brand identity for their product, which acted as a telemedicine app connecting parents with paediatricians. A logo was chosen, brand guidelines where created and marketing assets were produced, giving this company a look and feel that ensured to its users that it is a reliable and trusted platform.

Fast-forward to 2020, and the company pivoted from a B2C to a B2B product, instead helping Maternal Healthcare providers track, message and educate their clients. With this pivot came a new website and UI/UX work to generate another app altogether, focusing on a web portal for providers, and a mobile app for providers' clients.

Banner image showing brochure design, mobile landing screen and business card designs

Brand Design

Because this app is in the children's healthcare field, I wanted the brand to reflect the dependable nature of healthcare while still remain fun and bold. The logo eventually became a combination of a medical cross, and lowercase Ts, with the colour version using green and blue to create a tree effect.

Close-up of business card design, a pencil and brochure design
Close-up of business card design, a pencil and brochure design
full view of brochure design
pattern made from business cards

Challenges

During its infancy, Treehouse Medical focused on providing a public facing mobile application specifically meant for families with children ages 0-8, all with a "start-up" feel. In 2020, when it was decided to pivot to a B2B company, it was also decided that we needed to make the Treehouse Medical brand cleaner, more professional and trustworthy. With this, came a brand new look for the treehousemedical.com website, and a new UI for our web and mobile apps (coming soon).

View live site
Close-up of business card design, a pencil and brochure design
full view of brochure design
pattern made from business cards

Additional Designs

In order to expand upon the Treehouse brand, two secondary logos were also designed. The Treehouse Stitch app was originally meant to be used for a sub-section of our old 2019 version of the app. The TreeBark Podcast logo was designed when the Treehouse Medical CEO started her own podcast: listen here!

All logos under the Treehouse brand use the same colour scheme, fonts, and thickness of icons to maintain a consistent brand throughout.

white on blue Treehouse Stitch Logo

Final Thoughts

Seeing this business expand from just name with one employee to a fully realized brand with 7+ employees has been a great experience, and I am proud to have lead the design throughout this process.

Treehouse was my first client when I took the full-time freelance plunge, and I feel very lucky to work on this project- I've even been promoted to the Director of Design position within the company.