Software for providers in the Maternal Health space.
Branding, Web Design, UI/UX
Back in early 2019, a new start-up called Treehouse Medical asked me to help them create a brand identity for their product, which acted as a telemedicine app connecting parents with paediatricians. A logo was chosen, brand guidelines where created and marketing assets were produced, giving this company a look and feel that ensured to its users that it is a reliable and trusted platform.
Fast-forward to 2020, and the company pivoted from a B2C to a B2B product, instead helping Maternal Healthcare providers track, message and educate their clients. With this pivot came a new website and UI/UX work to generate another app altogether, focusing on a web portal for providers, and a mobile app for providers' clients.
Because this app is in the children's healthcare field, I wanted the brand to reflect the dependable nature of healthcare while still remain fun and bold. The logo eventually became a combination of a medical cross, and lowercase Ts, with the colour version using green and blue to create a tree effect.
During its infancy, Treehouse Medical focused on providing a public facing mobile application specifically meant for families with children ages 0-8, all with a "start-up" feel. In 2020, when it was decided to pivot to a B2B company, it was also decided that we needed to make the Treehouse Medical brand cleaner, more professional and trustworthy. With this, came a brand new look for the treehousemedical.com website, and a new UI for our web and mobile apps (coming soon).
In order to expand upon the Treehouse brand, two secondary logos were also designed. The Treehouse Stitch app was originally meant to be used for a sub-section of our old 2019 version of the app. The TreeBark Podcast logo was designed when the Treehouse Medical CEO started her own podcast: listen here!
All logos under the Treehouse brand use the same colour scheme, fonts, and thickness of icons to maintain a consistent brand throughout.
Seeing this business expand from just name with one employee to a fully realized brand with 7+ employees has been a great experience, and I am proud to have lead the design throughout this process.
Treehouse was my first client when I took the full-time freelance plunge, and I feel very lucky to work on this project- I've even been promoted to the Director of Design position within the company.